- generation gen‧e‧ra‧tion [ˌdʒenəˈreɪʆn] noun1. [uncountable] MANUFACTURING the process of producing energy or power:
• the generation of electricity2. [uncountable] COMMERCE the process of producing or increasing income, profits, sales etc:
• Losses of about $27 million weakened Zenith's internal cash generation (= its ability to produce cash from its activities ) .
• Capital assets play a major role in the generation of income within the economy.ˈcash geneˌration[uncountable] COMMERCE when a company or organization makes money that can be invested, after all the other business costs have been paid:
• The group's accelerating cash generation will attract increased market attention.3. [countable] MARKETING a technical product which has been developed from a previous product, or from which a better or more advanced product is developed:
• the new generation of mobile phones
• the previous generation of nuclear power stations
* * *generation UK US /ˌdʒenəˈreɪʃən/ noun► [C] a group of people who are about the same age within a society or within a particular family: the new/next generation »
Family-owned private firms don't usually aim to sell off the business; they pass it on to the next generation.»
the older/younger generation► [U] NATURAL RESOURCES the production of energy in a particular form: »
electricity/power generationgeneration from sth »
Electricity generation from coalmine methane offers new employment opportunities as well as environmental gains.► [U] the process of producing something that will create a profit, income, jobs, etc.: »
Traditional rentals are in decline and must be managed to maximise cash generation.► [C] PRODUCTION a group of products or machines that are all at the same stage of development→ See also CASH GENERATION(Cf. ↑cash generation), FIRST-GENERATION(Cf. ↑first-generation), FOURTH-GENERATION(Cf. ↑fourth-generation), SECOND-GENERATION(Cf. ↑second-generation), THIRD-GENERATION(Cf. ↑third-generation)
Financial and business terms. 2012.