generation

generation gen‧e‧ra‧tion [ˌdʒenəˈreɪʆn] noun

1. [uncountable] MANUFACTURING the process of producing energy or power:

• the generation of electricity

2. [uncountable] COMMERCE the process of producing or increasing income, profits, sales etc:

• Losses of about $27 million weakened Zenith's internal cash generation (= its ability to produce cash from its activities ) .

• Capital assets play a major role in the generation of income within the economy.

ˈcash geneˌration

[uncountable] COMMERCE when a company or organization makes money that can be invested, after all the other business costs have been paid:

• The group's accelerating cash generation will attract increased market attention.

3. [countable] MARKETING a technical product which has been developed from a previous product, or from which a better or more advanced product is developed:

• the new generation of mobile phones

• the previous generation of nuclear power stations

* * *

generation UK US /ˌdʒenəˈreɪʃ^ən/ noun

► [C] a group of people who are about the same age within a society or within a particular family: the new/next generation »

Family-owned private firms don't usually aim to sell off the business; they pass it on to the next generation.

»

the older/younger generation

► [U] NATURAL RESOURCES the production of energy in a particular form: »

electricity/power generation

generation from sth »

Electricity generation from coalmine methane offers new employment opportunities as well as environmental gains.

► [U] the process of producing something that will create a profit, income, jobs, etc.: »

Traditional rentals are in decline and must be managed to maximise cash generation.

► [C] PRODUCTION a group of products or machines that are all at the same stage of development

→ See also CASH GENERATION(Cf. ↑cash generation), FIRST-GENERATION(Cf. ↑first-generation), FOURTH-GENERATION(Cf. ↑fourth-generation), SECOND-GENERATION(Cf. ↑second-generation), THIRD-GENERATION(Cf. ↑third-generation)